š£šæš¼š·š²š°š š¢šš²šæšš¶š²š This project analyzes marketing campaign performance by combining customer journey, engagement, and review data to measure campaign effectiveness and optimize marketing strategies. Using š£šššµš¼š», š¦š¤š, š®š»š± š£š¼šš²šæ šš, I transformed raw data into interactive dashboards, enabling stakeholders to monitor KPIs, identify trends, and make data-driven business decisions. šš²š šš°šµš¶š²šš²šŗš²š»šš šš¬š°% šš¼š»šš²šæšš¶š¼š» š„š²š°š¼šš²šæš (š±.š¬% ā šš¬.š®%) by identifying seasonal marketing trends. šš“š® š£šæš²-š£ššæš°šµš®šš² ššæš¼š½-š¼š³š³š analyzed to uncover conversion funnel bottlenecks. Evaluated šš±.šÆš³% šš§š„, identifying šš¹š¼š“ šš¼š»šš²š»š as the top-performing engagement channel. Performed sentiment analysis on šÆš±š³ ššššš¼šŗš²šæ š„š²šš¶š²šš (š®š³š± š£š¼šš¶šš¶šš², š“š® š”š²š“š®šš¶šš²). Identified š¦šøš¶ šš¼š¼šš (šš±.š¬% šš¼š»šš²šæšš¶š¼š») as the highest-performing product, supporting targeted marketing campaigns.
Shaik Asmatha
š šš®šš® š¦š°š¶š²š»š°š² š.š§š²š°šµ ššæš²ššµš²šæ | šš®šš® šš»š®š¹ššš ššš½š¶šæš®š»š | Skilled in š¦š¤š, š£šššµš¼š» (š£š®š»š±š®š), šš±šš®š»š°š²š± šš š°š²š¹ & š£š¼šš²šæ šš | Hands-on Analytics Projects | Seeking ššæš²ššµš²šæ šš®šš® šš»š®š¹ššš š¢š½š½š¼šæššš»š¶šš¶š²š š
Published Oct 16, 2026
